![National Sales Solutions NSS](http://images8.design-editor.com/94/9401071/3958%2f95D17C4B-0D15-4746-DF2B-2BF5EC0943CC.png)
brand promise
Siegel+Gale’s annual “World’s Simplest Brands” study found that those companies that consistently deliver on their brand promise with simple, clear intuitive experiences. 55% of people will pay more for simpler experiences. Check out the list:
https://www.supermarketnews.com/consumer-trends/amazon-costco-lead-us-retailers-simple-brands-index
![](http://images8.design-editor.com/94/9401071/3958/EC31A5D5-91CE-9E5B-3D5A-A588C7CDB0D0.png)