May 09, 2016
Askuity, a retail analytics software company, polled a number of retail buyers to find out what buyers hate about their vendors. Check out their top 10 list of things buyers can't stand about vendors, including tips for vendors to avoid making these mistakes.
Dec 11, 2015
National Sales Solutions partners Angie Echele and Ron Otto served as expert panelists to help entrepreneurs understand the challenges and opportunities for success in consumer packaged goods. The educational event was sponsored by MVF (Formerly Missouri Venture Forum). The presentation reviews consumer trends, financial considerations, marketing and supply chain management.
Oct 30, 2015
National Sales Solutions, (NSS), a leading provider of outsourced sales, marketing and supply chain management for consumer packaged goods companies, offers tips to help marketers connect with the millennial generation.
Sep 15, 2015
This article from Nielsen provides a valuable overview of how media habits differ by city and lifestyle around the country. In the process, a few myths may be dispelled. For example, think no one watches live TV anymore? Better check out this report.
May 28, 2015
Does your packaging have what it takes to stand out on the shelf and communicate with consumers? Having the right package is essential for companies looking to differentiate their product from the competition. The right package is often the only thing that can help a new product stand out on shelf and get in the hands of shoppers. Here is a great article from SmartBrief, SmartBlogs on what is important for product packaging and why.
Dec 19, 2014
As we head into the new year, health and wellness continues to be a major driver for our retail partners and our NSS clients. "Do-it-yourself Healthcare" was deemed the #1 trend for 2015 according to research from PricewaterhouseCoopers. Devices sold in retail, advice from retail pharmacists and clinicians, and new retail products for health and wellness will increase in importance. Here's a great article from Drug Store News.
Oct 27, 2014
Economic conditions, demographic changes, consumer behavior and technology innovations…during the past decade, these forces converged to set off cataclysmic changes in the consumer packaged goods (CPG) industry.
Mar 28, 2014
In a collaboration with Joyce Bone of BLAMtastic, Angie Echele helps educate small businesses about brand marketing. This recorded interview encourages Mom entrepreneurs and gives tips on how to stretch a marketing budget.
Mar 01, 2014
Packaging is your most important marketing tool. That’s why NSS and Retail Smarter want to help clients get packaging right for retail. The Rule of 5’s will help your items stand apart from the competition.
Jan 27, 2014
Retailers need to focus on value to maintain their share of decreasing consumer spending, said Susan Viamari, editor of IRI's Times & Trends report.
Jan 22, 2014
Shopper Sentiment Declines in Q4 2013; 39 Percent Feel Their Financial Situation is Worse Today than One Year Ago.
Oct 08, 2013
Most shoppers do not cite “lower prices” as their primary motivation for shopping the web, according to a new survey of over 1,000 consumers by Simon-Kucher & Partners, a global consultancy that counts retailers among its clients.
May 23, 2013
Formerly synonymous with generic typeface and questionable quality, today’s private label goods are transforming categories as we speak and forever shaking up the consumer marketplace.
Apr 09, 2013
According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.
Jan 01, 2013
New products are a key source of growth and profitability for manufactures. Unfortunately, the vast majority of new products disappear from the shelf within the first three years of their introduction.
Nov 21, 2012
Social media is an ideal platform for brands to share their retail stories any time of the year and, with the holidays approaching, they're on hyper drive.